The Qing Dynasty’s Qianlong Emperor officially designated Lukang and Hanjiang, Fujian, as cross-strait trading ports.

Yu Jen Jai Bakery was founded, marking the debut of its iconic and timeless Phoenix Eye Cakes.

The construction of Yu Jen Jai’s historic three-story Baroque building began, quickly becoming one of the most prominent landmarks in Lukang.

Relocation of the Nationalist Government to Taiwan; Huang Chang-geng takes over the management of Yu Jen Jai.

In June, official trademarks were registered for “Yu Jen Jai” and “Phoenix Eye”.

In April, the official trademark was registered for “Zhen Feng Huang”.

In December, “Yu Jen Jai Xiao Tao Bing” was officially launched.

In July, the official trademark was registered for “Yu Jen”.

Featured in an exclusive interview on SET Taiwan’s popular program “Taiwan Gorgeous Delicacy” (Taiwan Shang Ching).

Featured in the China Motor Corporation (CMC) television commercial — “Yu Jen Jai Edition” for the VERYCA 1.2 / 1.6.
Featured in a special news report on SET News — “Creating New Business Opportunities with Heart.”

Featured in a special documentary by the American Discovery Channel.

Featured in an official report by Taiwan Review, a prominent international magazine published by the Government Information Office (GIO).

Featured as the cover story in Issue 228 of Breakthrough Magazine.

In March, the historic Yu Jen Jai Main Store building achieved official recognition and was formally designated as a registered Historic Building of Changhua County.

In June, the official trademark was registered for “You Yi”.
“You Yi Cakes” (Exquisite Chess-Inspired Cakes) was selected as one of the Top 100 Taiwan Tourism Souvenirs by the Taiwan Tourism Souvenir Association.
The iconic “Phoenix Eye Cakes” was honored as one of the Top 15 Most Representative Taiwan Souvenirs by the Ministry of Economic Affairs.

Recognized as a “Premium Nurtured Enterprise” by the Small and Medium Enterprise Administration, Ministry of Economic Affairs (SMEA).
Honored with the “Light of Changhua Special Award” in the Changhua Top 10 Souvenirs Selection.
Awarded the “Excellence Award for R&D and Creativity” in the Taiwan Food Best Souvenirs Selection Program.
Honored with the “Outstanding Contribution Award” in the Changhua County Souvenirs Selection.

On December 26, co-hosted a cross-industry alliance event with Unitas Literary Magazine: “A Bite of Phoenix Eye Cake, A Century of Human Affection – 2010 Taiwan Cultural Pastry Seminar.”

Yu Jen Jai was honored with an official invitation to serve its signature pastries at the state banquet celebrating the Republic of China (R.O.C.) Centennial National Day.

During the historic “Taiwan Lantern Festival in Lukang,” the brand launched the limited-edition “Year of the Dragon Creative Gift Box,” available exclusively at the festival.

Official opening of the new Taoyuan Railway Station Branch, expanding the brand’s presence.

Formed a cross-industry alliance with the Taiwanese film The Map of DNA.

Featured in an interview by Watchinese — The Story of Yu Jen Jai: Guardian of “Taiwan’s Century-Old Pastry Culture.”
Renowned Taiwanese food writer Chiao Tung highlighted the history of Yu Jen Jai’s Lukang Ox-Tongue Biscuits.

Injected vibrant energy into Lukang Old Street — Launch of the new hand-painted mural check-in attraction on Putou Street.

Official opening of the “Yu Jen Jai WAN Cafe” (翫書房) in Lukang.
In August, the WAN Cafe hosted a summer cultural event: “Exploring the Professions of Elders in Old Lukang – Discovering Century-Old Occupations through the Five Elements Gable Walls.”

Collaborated with “Half-Goatee” Pop-up Book Lab to launch the limited-edition Mid-Autumn Festival pop-up book gift box, “Yu Niang Lu Yuan” (玉釀鹿圓).

Launched the Lunar New Year gift box “Jin Hu Ji Xiang” （金虎吉祥）to celebrate the Year of the Tiger.